Archive | April, 2016

Attracting customers to your business by understanding human behavior and marketing




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This course is presented by Amos Johnson Jr, PhD. He is the founder of Church for Entrepreneurs. God has given him a calling to help Christian Entrepreneurs succeed at their calling. He believes a fulfilled life comes from clearly knowing what God has called you to do and doing it.


Course description and outline

As you develop your God idea (besides Faith) the thing that is going to make or break your entrepreneurial calling is your knowledge about Marketing. Therefore, we have created this course on marketing that teaches you how to attract customers to your business by understanding human behavior and Biblical principles.

Here are the topics covered in this course …

  1. The Purpose of Marketing
  2. Biblical Examples of Marketing
  3. How the Law of Sowing and Reaping applies to Advertising
  4. What Motivates People to Buy
  5. The Different Ethnic Buying Behaviors
  6. Why Negative Motivation Sell More than Positive Motivation
  7. How to Build Relationships with Potential Customers
  8. Creating an Effective Advertising Strategy

After listening, you will have the fundamental knowledge needed to design an effective marketing strategy to attract customers to your business.